Ekonomija dijeljenja u kontekstu dijeljene mobilnosti

The sharing economy is a very dynamic research area in different contexts. It enables consumers to better manage their time, resources, budgets and experiences. In general, the economy, with help of ICT technology, greater efficiency available resources opens up new possibilities for solving some social, economic environmental problems. transport sector, shared mobility has become increasingly important last decade, especially context addressing problems sustainability system resulting from excessive motorization way passenger cars are used. This paper examines transportation specifically as an economic, transportation, phenomenon. empirical part this presents results survey conducted sample 172 respondents Republic Croatia. Of completed questionnaires, 68 (39.5%) use ridesharing services, while 104 (60.5%) do not. At same 65% these also not plan them future. main motive cited using was financial. Users expressed preference specialized digital platforms because functionality, ability rate drivers passengers standing out.The aim further clarify specific motivating factors that encourage users services order provide guidelines designing targeted policies promote raise awareness benefits importance individual users, but broader socio-economic context.